Personal Brand

Cheesy Corporate Lingo 10 March 2013


(1).  A collection of work-related achievements you add to your “bio” (read: resume) whose only purpose (now that you’ve moved on to another company) seems to have been to allow you to add them to your bio.


“I think writing an article in our trade journal is a great idea, Kenny.  It’ll sure help you increase your personal brand…and be good for the company’s reputation, of course.”