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(1). To omit some critical piece of information during a sales pitch (i.e. fees, your actual capabilities, etc.).
“Look, Dean … we’re not trying to play hide the ball here! We can’t NOT tell this guy we don’t actually know how to build his website and that your little brother – who’s sixteen by the way – is going to be doing it for us!”
(1). Resentment of co-workers for edits they have made to something you wrote.
“No, please. Make changes. No pride of authorship here. I just worked on it for three months, no big deal. Looking forward to your thoughts.”
(1). Something you build into the system to warn those morons in the business that they are about to bring down the company by punching the wrong keys.
“Oh, don’t worry about that … we’ve put a soft block with a dialogue box before letting you change those kinds of account parameters. Because, you know, everyone reads pop-up dialogue boxes.”
