(1). A call to a competitor or client by a consultant without disclosing who they are working for (and usually pretending to be a prospect) in order to get some information out of them about their business or operations.
“So, we had a no names discussion with the folks at IBM, as you requested…turns out they make computers. It’ll all be in our final report…”
(1). A company’s first clients that help them get to the point of notification that they no longer service clients of their size.
“Oh god, Bill from Fountains! Fountains! Fountains! is still on board? I thought we got rid of all of those legacy clients after the merger? Ok, let’s just send him an email from Ted’s outlook saying that we can no longer service his needs. Ted? He won’t care, he’s a team player!”