(1). In finance, a term used to describe non-financial client services (e.g. Advising on family matters, concierge services, etc.) most of which are provided generally without compensation.
Soft Issues
RANDOM LINGO
Gaining Traction
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
No Names Discussion
(1). A call to a competitor or client by a consultant without disclosing who they are working for (and usually pretending to be a prospect) in order to get some information out of them about their business or operations.
“So, we had a no names discussion with the folks at IBM, as you requested…turns out they make computers. It’ll all be in our final report…”