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(1). A nice way to describe the work of a low-level employee in a vain attempt to make it sound like you think what they do is way more important than what you do.
“Yeah, trading millions of dollars worth of corporate bonds every day is important to our corporate bond-trading business, but your team’s processing of account paperwork is really where the rubber meets the road!”
(1). Special skills, products or abilities that you try to make prospects believe your company has that no one else has, when in reality, everyone just sells the same crap.
“I mean, c’mon, it’s not like we have some secret sauce that makes us better than anybody else! We sell toilet seats, for gods’ sakes!”
(1). A collection of work-related achievements you add to your “bio” (read: resume) whose only purpose (now that you’ve moved on to another company) seems to have been to allow you to add them to your bio.
“I think writing an article in our trade journal is a great idea, Kenny. It’ll sure help you increase your personal brand…and be good for the company’s reputation, of course.”
